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Bayern Munich Signs Deutsche Telekom to Largest Ever Football Sponsorship Deal Bayern Munich has landed the biggest lead sponsorship deal on the planet: million ( million, $37.
3 million)a year from Deutsche Telekom, whose T Home brand adorns the Bundesliga team's shirts. The Bayern pact is a surprise for two reasons. First, German teams have a much smaller international following than the giant brands of the English and Spanish leagues. The size of the deal is explained in its small print a large chunk of kate spade purses on sale the compensation is performance related, which means the kate spade canada club might not see it. Second, Bayern had been believed to be in talks with Audi for a million deal. That negotiation appears to have been set aside for T Home.
(News of the Audi bid was probably a negotiating tactic to put pressure on Deutsche Telekom both Manchester and Liverpool floated putative competitor sponsors before signing with Aon and Standard Chartered, respectively.) Lastly, the kate spade tote bag sale swathe of new deals signed by the biggest clubs this year show that kate and spade bags despite the recession there has been no slackening of interest or decline in demand for football sponsorships.
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